Luberri

Florentino Martínez Monje, the incredible force behind Luberri, is a jovial and mercurial spirit with a heart the size of Rioja. He is also a serious winemaker, a self-made cosechero who is so talented he often makes his craft look easy. In reality, Florentino is one of the most respected farmers in Rioja because he grew up in the vineyards and understands his landscape better than almost anyone alive.

The Luberri winery is located in the village of Elciego, in the heart of Rioja Alavesa. Along with his wife María José, they started their family winery in 1991. Florentino comes from a family of farmers from San Vicente de la Sonsierra who moved to Elciego when he was eight. There he worked with his father and brothers in the vineyards, learning every nuance of the terruño of Rioja. Building on these formative experiences, Florentino was part of the original Artadi project, where he made wines that were instrumental in the development of modern Rioja. These were the first wines that made the press take notice of Rioja’s greatness.